Media Initiatives Center (MIC) is the new name of Internews Media Support NGO. Registration of the new name and logo of the organization was held on 3 July 2013. Rebranding marked a new phase in the development and self-identification of the organization. However, this did not suppose changes in its mission and values, which are based on the belief that civil society cannot exist apart from independent and strong media.
Media Initiatives Center promotes freedom of expression and open media. Towards this end, MIC organizes training courses for established and emerging journalists, promotes media literacy, advocates for improved media legislation and protects journalists' rights. The NGO develops media production on human rights, European integration, civic conflict, migration, elections, national minorities, gender and many other issues for a wide range of target audiences.
The Media Initiatives Center has been working in Armenia since December 1995. The Media Support Internews NGO was registered in 1996. The organization is a founder and member of Internews International Association.
Media Initiatives Center Mission Statement
To contribute to the diverse and harmonious development of the society and strengthening of democratic values through creative and innovative development and dissemination of free and independent information.
The organization’s goals are:
- to assist to the fulfillment of one of the basic human rights – freedom of getting and disseminating information;
- to support the production of diverse, pluralistic and comprehensive information for the society;
- to support the activities and development of free, responsible and professional media;
- to support training of professionals involved in the production and dissemination of information;
- to develop media education and literacy, to train educated media consumer;
- to support innovative tendencies and new approaches to social media in the sphere of information;
- to support optimization and improvement of the legislative framework for providing free activities of the media, free flow of information, including access to sources of that information;
- to use media for promoting discussions on various issues of public importance, including those related to social, environmental, economic, peacebuilding, human rights;
- to support coverage of important public events;
- to promote the use of media tools in education process;
- to spread media among the public at large using different traditional and innovative methods.
The NGO's objectives are:
- to develop curricula for media specialists, to conduct seminars, professional development qualification courses, master classes and other trainings;
- to participate proactively in spreading of media education, wide application of media literacy; to develop academic and informal curricula on different subjects in the sphere of communication for different age and professions groups involved in media education process։
- to develop creative and critical approaches among media producers and consumers;
- to assist to alternative and innovative approaches while producing media content; to produce own innovative media content: audio-visual, print and multimedia production;
- to assist to the development of the civic journalism, to train interested citizens to the principles of information production and dissemination, to enlarge the circle of information creators by training and motivation;
- to conduct professional creative competitions and festivals;
- to provide consultancy to journalists, producers and other specialist of media outlets;
- to organize and conduct creative and organizational (media) audits for media;
- to provide technical assistance for educational and other non-commercial purposes;
- to assist to technical development of media, to promote convergent processes; to improve technologic literacy level of journalists and other specialists of the media sphere;
- to assist to the production and dissemination of balanced and diverse information during socially significant events;
- to conduct research in the sphere of communication, including that on media demand, advertising and production;
- to be involved in the process of development and improvement of the legislation and other documents making an impact on free obtaining and disseminating information, on the activities of mass media, social media and communication platforms;
- to be actively involved in the development and application of self-regulatory mechanisms of different groups involved in the media processes;
- to develop media-criticism and media analysis, to prepare relevant specialists;
- to provide legal assistance to journalists and mass media for protecting their interests and rights;
- to assist to regional peacemaking processes, regulation and prevention of conflicts, establishment of the dialogue and discussion of close issues, using media as means and tool, and producing audio-visual production for enlarging the circle of the players of this process;
- to assist to the development of the documentary filmmaking, to develop audio-visual production as a tool for education and for disseminating alternative information;
- to increase the professional reputation of the journalist, to actualize the importance of the journalism for the society;
- to assist to the regulation, management and replenishment of media archives, as well as to their availability to the society;
- to organize media campaigns on different issues of public importance with the purpose of raising the public awareness;
- to assist to creating of manuals and textbooks related to communication, media and media education.
Media Initiatives Center's Code of Ethics
Following its mission, the Media Initiatives Center adopts the work principles presented below.
1. F r e e d o m
1.1 We protect freedom of speech. Any restriction to make unimpeded use of information sources endangers our mission to serve the society.
1.2 We denounce all the obstacles to providing and obtaining information, considering it violation of free information.
1.3 We accept the freedom of comments and criticism if it is based on checked facts and is clearly differentiated from suppositions and versions.
2. J u s t i c e
2.1 Pressures during carrying out professional responsibilities shall not affect presentation of multi-sided, accurate, complete, high-quality and relevant information. It is not permissible to present information for indirect payment, or for the purpose of advertising, nor is it permissible to be an interested party while presenting any kind of information.
2.2 Personal life privacy, copyright, secrecy of the source of information, the right not to convey data to natural persons and legal entities, are always respected. However, they can be put aside if the man and the society face serious and inevitable danger.
2.3 On the way to revealing the reality, unfair ways of finding documents and materials, as well as getting interviews, should be avoided. Data obtained in an indirect way should be checked with special care.
3. D i g n i t y
3.1 The facts shall not serve the purpose of compromising, insulting, or humiliating a person or an organization. The nationality, race, religion, physical and intellectual conditions of a person shall not be labeled.
3.2 For showing victims of violation, people with incurable or severe diseases, criminals, as well as for publishing their relatives’ names, it is necessary to obtain their consent. Persons that suffer from a severe grief or a psychological shock, as well as people under legal age, should be free from inappropriate pursuits of journalists.
3.3 Significant mistakes, misleading or distorted messages should be immediately checked. The refutations of people and organizations that have suffered from damaged reputation or dignity should be published without major semantic changes.
4. E q u a l i t y
4.1 We serve all the groups of the society regardless of their political, economic and ideological aspirations. Ties of kinship, family ties, friendship and other relations cannot change the principles of equality that we have adopted.
4.2 We encourage versatile information, not being restricted by obvious, entertaining or superficial information.
4.3 We constantly support and assist all our colleagues and people who are in sympathy with us. We help everybody who, based on their purposes, vocations, jobs and professions, applies to us.
5. T o l e r a n c e
5.1 Tolerance is the supreme factor of our activities. We consider persons belonging to different religions, nationalities, races and political parties to be full members of the society that have the right to inform and to be informed.
5.2 We consistently do our best to create guarantees for information independence. However, we understand that we shouldn’t split the society by our activities, nor should we condemn any public, political and civil initiatives.
These are the main principles of our activities. We are obligated not to ever abuse them for personal, material purposes, for the purposes of propaganda, libeling, as well as for fulfilling direct or indirect orders, distorting or hiding information. We are obligated to be guided by this code of ethics in our daily work.